THINK LOCALLY, ACT YOKELLY

FROM WIKIPEDIA: Yokel is a derogatory term referring to the stereotype of unsophisticated country people. In the United States, it is used to describe someone from the rural South or Midwest. It may also be a slur for people from a Third World country. Synonyms for yokel include bumpkin and hick. In England, yokels are traditionally depicted as wearing the old West Country farmhand's dress of straw hat and white smock, chewing or sucking a piece of straw and carrying a pitchfork or rake, listening to Scrumpy and Western music. Yokels are portrayed as living in rural areas of Britain such as the Yorkshire Dales, the West Country, Wales, St Helens or East Anglia. English yokels speak a country dialect from some part of England. Yokels are depicted as straightforward and simple, but they aren't easily deceived as they easily see through false pretenses. Yokels are also depicted as talking about bucolic topics like cows, sheep, goats, wheat, alfalfa, fields, crops, tractors, and buxom wenches to the exclusion of all else and don't seem to be aware of or at least show interest in the world outside of their own surroundings.